Understory

Raised $14.1M in a Series A round, announced 9 September 2025.

Total raised
$14.1M

Latest round Series ACountry DenmarkSector Fintech

Round

$14.1MSeries A, 9 September 2025

Series A led by Smedvig Ventures to expand the experience platform globally.

Amount
$14.1M
Stage
Series A
Announced
9 September 2025
Lead
Smedvig Ventures
Other investors
People Ventures, Sequel, Seed Capital, Firstminute Capital
Use of funds
Series A led by Smedvig Ventures to expand the experience platform globally.
Checked
Amount and date matched across 2 press sources
Sources
Understory raises €12M (Undisclosed) - Tech.eu Funding Explorer startuphub.ai
Understory raises €12M (Undisclosed) - Tech.eu Funding Explorer funding.tech.eu
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Company

Booking, payment and marketing software platform for experience providers

Based in
Aarhus, Denmark
Sector
Fintech
Website
understory.io ↗

Links

Website
understory.io ↗

Questions

How much has Understory raised?

Understory raised $14.1M in a Series A round, announced on 9 September 2025.

Who invested in Understory?

Smedvig Ventures led. Investors include Smedvig Ventures, People Ventures, Sequel, Seed Capital and Firstminute Capital.